Another exam assignment, this time for industry & publicity. The subject of our exam was cosmetics. So lipstick, eyeshadow, mascara,... , perfume. I choose for the last one.
First I tried to do it with "Dolce & Gabbana the one gentleman", I even went to a hotel to shoot my fashion picture. But at the end it didn't look real and smooth when I merged the bottle into the picture. So I did it again, this time with a female model and female perfume: "Lolita Lempicka."
The bottle has the shape of an apple, and the sense is also very sweet. For my fashionportrait I had to use 'sweet' elements. So I choose for the soft purple color wich is used for the bottle, I used it on Charis's eyes. She has those beautiful blue eyes wich matches the flower and the soft blue-grey background which also radiate the sweet-element.
For the editing, I put the logo of lolita lempicka very soflty on the background to fill it up a bit. Sometimes less is more, but for this time we can do something 'too much'. I used a small white border for my bottle and the slogan: 'Le nouveau trésor pour elle.' This slogan is actually full of meanings. First: the perfume is french, so I used a french slogan. Then I have the word 'elle' in it which could point to the L in the logo of the background. For the last meaning, scroll down.
(One detail, this bottle of perfume is not from the "L" series, but I hope my teacher wouldn't notice it.)
I also have to credit a dear friend of mine who helped me through the editingprocess: Kevin
I consider the word trésor as a synonym for 'Kevin', because once, I called him like that. In my eyes he is one of my biggest treasures I ever found. Allthough, sometimes I don't desirve him, I can be very selfish and then I forget others - bad habit.
28 nov.
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